Marketing are activities of a company associated with buying and selling a product or service. It includes advertising, selling, and delivering products to people.
In MonsoonSIM, Marketing is one of the core modules. In our model, marketing affects our retail sales. Learners are encouraged to start with the basic module, called Baseline model, and slowly progress to more advanced functionalities.
Here are some of what you will learn in the MonsoonSIM Marketing (Baseline):
- Concept of market analysis
- Concept of Return on Investment on marketing
- Concept of market segmentation